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Ready-to-use prompts for keyword research, content briefs, meta tags, competitor analysis, GEO optimisation, and site audits. Works in ChatGPT, Claude, or Gemini.

✍️ Lindsay Campbell📍 Cape Town🔄 Updated regularly

Replace anything in [square brackets] with your specifics before using. These are starting points — the AI will ask follow-up questions or you can prompt further.

ChatGPT Claude Gemini Perplexity

Keyword research

Keyword research

Seed keyword expansion

I run a [type of business] based in [city/region], South Africa. My main service is [describe service]. 

Give me 20 keyword ideas my potential customers would search when looking for a business like mine. Include:
- High-intent commercial keywords (ready to hire/buy)
- Informational keywords (researching, not yet ready)
- Local variants (city + suburb level)
- Question-based keywords

Format as a table with: Keyword | Type (commercial/informational/local) | Likely search intent in one sentence.
Tip: Take the output and validate volume in Google Search Console or Semrush before committing to a content plan.

Keyword research

Competitor keyword gap

My business is [describe business]. My main competitor is [competitor name/URL].

Based on what you know about businesses like [competitor], what topics and keywords are they likely ranking for that I might be missing? 

Focus on:
- Service pages they probably have that I don't
- Local landing pages
- FAQ or informational content that builds trust

List 15 content gaps with suggested page titles and target keywords.
Tip: Follow up with: "Which three of these gaps would have the highest conversion potential for a service business?"

Content creation

Content

SEO content brief

Create an SEO content brief for a page targeting the keyword: [target keyword]

My business: [brief description]
Target audience: [who reads this]
Location context: South Africa / [city if local]

The brief should include:
- Recommended page title and H1
- Target word count
- H2 structure (main sections)
- 3-5 sub-questions to answer in each section
- Suggested internal links to: [list 2-3 related pages on my site]
- FAQ section: 4-5 questions with brief answer summaries
- Suggested meta title (under 60 chars) and meta description (under 155 chars)
- Schema type to use
Tip: Use this brief to write the page yourself, or feed it back to the AI and ask it to write each section one at a time.

Content

Meta title + description batch

Write SEO meta titles and descriptions for the following pages on my [type of business] website.

Business name: [name]
Location: [city], South Africa
Tone: [professional / conversational / direct]

Pages:
1. Homepage — main service: [describe]
2. [Service page name] — about: [describe]
3. [Service page name] — about: [describe]
4. [Location page] — serving: [area]

For each page produce:
- Meta title: max 60 characters, include primary keyword naturally
- Meta description: max 155 characters, include a call to action
- Focus keyword suggestion

Output as a table.
Tip: Always check character counts — AI often runs slightly over. Use a free character counter tool to verify before publishing.

GEO + AI search optimisation

GEO

AI visibility audit

I want to check my business's visibility in AI-generated answers. 

My business: [name and brief description]
Industry: [your industry]
Location: [city], South Africa

Please answer these questions as if you're a potential customer who doesn't know my business:

1. "Who are the best [your service type] in [your city]?" — do you mention my business?
2. "What should I look for when hiring a [your service]?" — does my content or approach come up?
3. "How much does [your service] cost in South Africa?" — do you reference my pricing content?
4. "[Your most important FAQ question]" — do you cite my site?

For each question, tell me: what answer you give, whether my business appears, and what type of content would need to exist to improve my chances of being cited.
Tip: Run this in ChatGPT, Claude, and Perplexity separately — they'll give different answers and together show you your full AI visibility picture.

GEO

GEO content optimiser

I want to optimise this page for GEO — to increase the chance it gets cited in AI-generated answers.

[Paste your page content here]

Target query: [the question this page should answer in AI results]

Please:
1. Rewrite the opening paragraph to answer the target query directly in 2-3 sentences
2. Suggest 5 FAQ questions and direct answers to add to this page
3. Identify the schema type(s) I should add and write the JSON-LD for the FAQ section
4. Flag any sections that are too vague or indirect for AI citation
5. Suggest one authoritative external source I could cite to strengthen EEAT signals
Tip: Add the FAQ schema output directly to your page's <head> section. Validate at schema.org/docs/gs.html before publishing.

Technical SEO

Technical

Quick site audit checklist

I want to do a basic SEO audit of my website. My site URL is [your URL] and it's built on [WordPress / Wix / Squarespace / custom].

Walk me through a systematic audit covering:

1. Technical health — what to check and how
2. On-page optimisation — what to look for on each page
3. Content gaps — how to identify missing pages
4. Local SEO signals — if relevant for a [city]-based [business type]
5. Google Search Console — what metrics to check first

For each area, give me:
- The specific thing to check
- How to check it (free tools preferred)
- What a problem looks like vs what good looks like
- Priority: fix now / fix soon / nice to have
Tip: See the full AI website audit guide for a step-by-step walkthrough with this approach.

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