Free Prompt Library
AI SEO
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Ready-to-use prompts for keyword research, content briefs, meta tags, competitor analysis, GEO optimisation, and site audits. Works in ChatGPT, Claude, or Gemini.
Replace anything in [square brackets] with your specifics before using. These are starting points — the AI will ask follow-up questions or you can prompt further.
ChatGPT
Claude
Gemini
Perplexity
Keyword research
Keyword research
Seed keyword expansion
I run a [type of business] based in [city/region], South Africa. My main service is [describe service]. Give me 20 keyword ideas my potential customers would search when looking for a business like mine. Include: - High-intent commercial keywords (ready to hire/buy) - Informational keywords (researching, not yet ready) - Local variants (city + suburb level) - Question-based keywords Format as a table with: Keyword | Type (commercial/informational/local) | Likely search intent in one sentence.
Tip: Take the output and validate volume in Google Search Console or Semrush before committing to a content plan.
Keyword research
Competitor keyword gap
My business is [describe business]. My main competitor is [competitor name/URL]. Based on what you know about businesses like [competitor], what topics and keywords are they likely ranking for that I might be missing? Focus on: - Service pages they probably have that I don't - Local landing pages - FAQ or informational content that builds trust List 15 content gaps with suggested page titles and target keywords.
Tip: Follow up with: "Which three of these gaps would have the highest conversion potential for a service business?"
Content creation
Content
SEO content brief
Create an SEO content brief for a page targeting the keyword: [target keyword] My business: [brief description] Target audience: [who reads this] Location context: South Africa / [city if local] The brief should include: - Recommended page title and H1 - Target word count - H2 structure (main sections) - 3-5 sub-questions to answer in each section - Suggested internal links to: [list 2-3 related pages on my site] - FAQ section: 4-5 questions with brief answer summaries - Suggested meta title (under 60 chars) and meta description (under 155 chars) - Schema type to use
Tip: Use this brief to write the page yourself, or feed it back to the AI and ask it to write each section one at a time.
Content
Meta title + description batch
Write SEO meta titles and descriptions for the following pages on my [type of business] website. Business name: [name] Location: [city], South Africa Tone: [professional / conversational / direct] Pages: 1. Homepage — main service: [describe] 2. [Service page name] — about: [describe] 3. [Service page name] — about: [describe] 4. [Location page] — serving: [area] For each page produce: - Meta title: max 60 characters, include primary keyword naturally - Meta description: max 155 characters, include a call to action - Focus keyword suggestion Output as a table.
Tip: Always check character counts — AI often runs slightly over. Use a free character counter tool to verify before publishing.
GEO + AI search optimisation
GEO
AI visibility audit
I want to check my business's visibility in AI-generated answers. My business: [name and brief description] Industry: [your industry] Location: [city], South Africa Please answer these questions as if you're a potential customer who doesn't know my business: 1. "Who are the best [your service type] in [your city]?" — do you mention my business? 2. "What should I look for when hiring a [your service]?" — does my content or approach come up? 3. "How much does [your service] cost in South Africa?" — do you reference my pricing content? 4. "[Your most important FAQ question]" — do you cite my site? For each question, tell me: what answer you give, whether my business appears, and what type of content would need to exist to improve my chances of being cited.
Tip: Run this in ChatGPT, Claude, and Perplexity separately — they'll give different answers and together show you your full AI visibility picture.
GEO
GEO content optimiser
I want to optimise this page for GEO — to increase the chance it gets cited in AI-generated answers. [Paste your page content here] Target query: [the question this page should answer in AI results] Please: 1. Rewrite the opening paragraph to answer the target query directly in 2-3 sentences 2. Suggest 5 FAQ questions and direct answers to add to this page 3. Identify the schema type(s) I should add and write the JSON-LD for the FAQ section 4. Flag any sections that are too vague or indirect for AI citation 5. Suggest one authoritative external source I could cite to strengthen EEAT signals
Tip: Add the FAQ schema output directly to your page's <head> section. Validate at schema.org/docs/gs.html before publishing.
Technical SEO
Technical
Quick site audit checklist
I want to do a basic SEO audit of my website. My site URL is [your URL] and it's built on [WordPress / Wix / Squarespace / custom]. Walk me through a systematic audit covering: 1. Technical health — what to check and how 2. On-page optimisation — what to look for on each page 3. Content gaps — how to identify missing pages 4. Local SEO signals — if relevant for a [city]-based [business type] 5. Google Search Console — what metrics to check first For each area, give me: - The specific thing to check - How to check it (free tools preferred) - What a problem looks like vs what good looks like - Priority: fix now / fix soon / nice to have
Tip: See the full AI website audit guide for a step-by-step walkthrough with this approach.
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Site audits from R6,500. SEO strategy, content, GEO positioning. Cape Town. Lindsay Campbell direct.
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