oonie

AI SEO — Complete Guide

AI SEO.
Using AI for SEO.
Optimising for AI.

Two things at once: using AI tools to do SEO better and faster, and optimising your site to appear in AI-generated search answers. Both matter. This is your starting point.

✍️ Lindsay Campbell📍 Cape Town🕐 Hub page

The two sides of AI SEO

When people say "AI SEO" they usually mean one of two things — and it's worth being clear on the distinction.

Using AI for SEO means using tools like ChatGPT, Claude, Gemini, and Perplexity to do keyword research faster, generate content briefs, write first drafts, analyse competitor content, and identify technical issues. AI is a productivity multiplier for the SEO practitioner.

Optimising for AI search means structuring your content and online presence so that AI systems — Google AI Overviews, ChatGPT, Perplexity — include your business in the answers they generate. This is GEO.

Why both matter for SA businesses right now

AI tools have made high-quality SEO execution accessible to small businesses that couldn't previously afford agency-level content production. At the same time, AI search is changing how customers find businesses — fast. The businesses that learn both sides of AI SEO in 2026 will be ahead of their competitors by 2027.

Everything in this guide — pick your starting point

Optimise for AI What is GEO? The plain-English explanation of Generative Engine Optimisation — what it is and why it matters. Read → Strategy GEO vs SEO Which one to focus on, and why the answer is almost always both. Read → Google AI AI Overviews & SEO How Google AI Overviews are changing search results in South Africa and what to do about it. Read → ChatGPT & Perplexity LLM SEO How to get your business cited in ChatGPT, Claude, Gemini, and Perplexity answers. Read → Use AI for SEO AI SEO Prompts Ready-to-use prompts for keyword research, content briefs, meta tags, and site audits. Browse prompts → Keyword research Keyword Research with AI How to use ChatGPT and Perplexity to find and validate keywords for your SA business. Read → Content Write SEO Content with AI How to use AI to produce quality SEO content without sounding like a robot wrote it. Read → Technical SEO AI Website Audit How to use AI tools to do a basic SEO audit of your own website. Read → Honest take Can AI Replace Your SEO Agency? The honest answer — what AI can and can't replace, and when you still need a human. Read → Reference AI SEO Glossary GEO, LLM, RAG, EEAT, AI Overviews — every term you need to know, defined plainly. Browse →

Where to start if you're new to this

1

Understand what GEO is

Read What is GEO? — 7 minutes, plain English, everything you need to know before anything else.

2

Check if AI already knows your business

Ask ChatGPT: "Who are the best [your service] providers in [your city]?" See if you appear. That tells you your current AI visibility baseline.

3

Try an AI keyword research session

Use the prompt library to run a basic keyword research session for your business in 30 minutes.

4

Audit your own site with AI

Follow the AI website audit guide to identify your biggest SEO gaps without paying for a tool.

The honest qualifier: AI tools accelerate SEO work but don't replace the need for good judgment. The prompt library and guides here will help you go further on your own — but if you're in a competitive market or have a site with serious technical issues, a professional audit is still the right starting point.

Rather have a human handle it?

NoGravy. AI-informed.
Human-executed.

Site audits, SEO strategy, GEO positioning. Cape Town based. Lindsay Campbell direct.

Visit NoGravy →
This is the hub. All AI SEO content on oonie lives under here. If you think something's missing, it's probably being written. Start with What is GEO? if you're not sure where to begin.